Whether you are starting up your business or you want to create brand awareness and generate more revenue for your existing company, you need to choose the right SEO agency that has the best strategies. The following are guidelines that you should follow when selecting an SEO agency.
Different SEO companies offer different services, hence you need to determine your requirements to be able to choose the right agency for your company. After you have identified your goals, lay down your expectations to the company to help you make the right hiring decision. For instance, if you are looking to boost your leads or increase exposure, you want an agency that will come up with strategies to meet these goals.
A good SEO firm will gladly show you’re their portfolios of some of the projects that they have done so that you can judge their experience by the results. You can do a background check on real companies that have worked with the agency to see if their expectations were met. It should raise your concern when the agency is not willing to give you examples of clients that they have worked with before.
Visit the company’s website and check their own SEO. Do some research to find out if what they promise with your website is actually what they practice with their own site.
However, it is not a good idea to rate the company’s SEO efforts by looking at their rankings in search engines because the company may be newer than other SEO agencies.
Inquire what kind of communication and reports from the SEO company during the campaign. Inquire how the company you are interested in will keep you informed when they make changes in your site. Therefore, choose an SEO company that will be upfront about any changes and keep you updated.
A good SEO company will first analyze the performance of your current site before redesigning it. Similarly, they should design your website to improve user interaction and make it user friendly with the right alignment, font, and relevant context. The website should take seconds to load otherwise you will lose potential customers to your competitors.
Before making any hiring decisions, find out if the SEO firm follows Google’s best practices in order to grow traffic for your website. If they do not, your site will be penalized and your traffic growth will be greatly affected.
You may also want to know how long it will take and who will be working on your project to ensure that they have the right qualifications. After you have narrowed down your list, ask the remaining company to provide you with estimates for their services. The pricing structure may vary with companies including hourly rate, hence inquire how they price their services and what is included in the fee.